FOX Business Network Scores Highest Rated Month Ever
FOX Business Network (FBN) delivered its highest rated month ever in November, pulling in 162,000 total viewers and 36,000 in the key 25-54 age demographic, a total day ratings increase of more than 200 percent compared to 2014. Showing year to year growth for the past six consecutive months, FBN’s Business Day also saw a double digit increase with 96,000 total viewers and 14,000 in the demo for November.
The network’s strong performance was led by FBN’s first ever presidential debate, which took place on November 10th at 9PM/ET and scored a record breaking 13.5 million total viewers and 3.7 million in the demo. The debate helped FBN finish as the number four rated network in all of cable primetime for the week, a first top five ranking for the channel. Additionally, FBN’s debate helped bolster the network’s Business Day ratings by 24 percent in total viewers and 25 percent in the demo in the following weeks
November also saw some of FBN’s marquee programs earn their highest rated telecasts ever. On November 11th, Mornings with Maria anchored by Maria Bartiromo delivered 271,000 total viewers and 73,000 in the demo for the 6-9AM/ET timeslot, while Neil Cavuto’s Cavuto: Coast to Coast tallied 188,000 total viewers and 32,000 in the demo. The network topped rival CNBC in the demo, marking FBN’s first Business Day sweep this year. Bartiromo’s Mornings with Maria also posted its highest rated month ever in both total viewers and in the demo, while post market programs Risk & Reward and Making Money with Charles Payne scored their highest rated months ever in total viewers.
For primetime, FBN notched another record, earning its highest rated month ever with 497,000 total viewers and 131,000 in the demo. In addition to the debate, FBN’s original primetime series Strange Inheritance debuted its second season on November 11th and marked its highest rated month ever. Hosted by Jamie Colby, the series saw its ratings increase by 71 percent in the key A25-54 demo and 34 percent in total viewers for season two compared with last season.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York—the business capital of the world—FBN launched in October 2007 and is available in more than 80 million homes in major markets across the United States. Owned by 21st Century Fox, the network has bureaus in Chicago, Los Angeles, Washington, DC and London. On the web at www.foxbusiness.com.